NARCOS SPANISH LESSONS. NETFLIX.
When we won the Narcos S2 launch pitch, the first thing we did was look on twitter to see what fans where saying about the show. And we found out that thousands of them where talking about the same thing: "Narcos is pretty much free Spanish Lessons" "I expect to be fluent in Spanish by the time I'm done watching Narcos" and the tweets kept going. So, we decided to help the fans and we created "Narcos Spanish Lessons" a series of snackable videos where characters from the show taught Spanish to their fans. The success was huge. With no paid media at all, we were able to reach 50M users on social media. See for yourself: